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The shoe's sole is shaped using digital light projection, a technology you might be familiar with if you shopped for a rear-projection TV 20 years ago. Despite rear-projection's demise, the technique is still alive in the 3D printing industry: it projects patterned light onto a liquid photopolymer resin, shaping and hardening it into layers.To make the Futurecraft 4D's sole, Adidas partnered with the Silicon Valley startup.
When many people think of Crocs, the first person that comes to mind is chef Mario Batali, with his cozy, comfort-first style.
Nike announced on Wednesday that its Back to the Future-inspired self-lacing sneakers will hit select U.S. Nike stores.
Every startup has an eureka moment, and for this startup that moment is no less than a beautiful story.Since my family strongly believes.
It is often said that inspirations lead to great innovations. And this is exactly what happened with Jay Rege and Jothsna when they stumbled upon an article that discussed the possible reuse of scrap tyres as footwear soles.
Marcus Wilson and Michael Schaeffer had big careers in the athletic shoe business: Schaeffer was Reebok’s global creative director, and Wilson was its head of brand strategy. But two years ago, they jumped to the opposite end of the market: They became the little guys, launching a shoe startup called NoBull that caters to CrossFitters.
Adidas and Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, have collaborated to create a 3D-printed shoe made out of recycled ocean plastic.
Like cards, comics and dolls before them, a trading market of sorts has established itself at sneaker conventions across the country, where designer basketball shoes.
Luxury Italian shoe label, was created for them. The brand, which launched in March with a website and mobile app, is named after one of its founding members, the Sicilian-born chief merchant Maria Gangemi, and is backed by $14 million in seed and Series A funding.
Greats is not your father’s footwear startup, but chances are Dad will dig its shoes, just like you do. The company’s approach to timeless classics like high-tops, slip-ons and chukkas is both stubbornly traditional and refreshingly modern.
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